The product was a long-life title that has been in operation for more than four years. The product had exceeded the maturity phase of the game lifecycle, and sales continuously declined. GREE turned its attention to the mismatch between sales and costs of the partner company and proposed a transfer of operations. As a result of the transfer operations, the decline in sales stopped and the operations period was successfully extended. GREE contributed to maximizing the partner company's income.
Case Study of Transfer and Acquisition Examples